Untapped Potential

Start where you are. Reach your full potential.

Your all-in-one guide to building a better life.

Training for football, basketball, and the weight room. Meals that fit your goals and your grocery budget. Stretching that keeps you moving. One plan, built around you, from a coach who's been through the work himself.

7 days free, then $15/month. Cancel anytime.

528
lifts, drills & stretches
73
ready-made workouts
269
meals with real nutrition
24
coaching videos (and growing)

Programs

Everything in one app.

Pick your sport and your goal. Every move shows sets and reps, level, safe ages, and how to do it, with an easier and harder version so you always have the right one.

Nutrition & budget

Eat for your goal. Know what it costs.

269 meals with the calories, protein, carbs, and fat worked out from the actual recipe, and the price per serving at Kroger and Walmart.

  • ✓Your numbers, done for you. Tell us your goal and you get a calorie and protein target. Meals are matched to it.
  • ✓Cost per serving at two stores. See Kroger vs. Walmart side by side and pick the cheaper one.
  • ✓A grocery list that builds itself. Add meals to your week and get one list with the estimated total.
  • ✓Fits real life. Filter by budget, cook time, crockpot, air fryer, grab-and-go, or meal prep.
  • ✓Healthy snacks and desserts. High-protein options that still feel like a treat.
Grocery listExample week
  • Chicken breast · 3 lb$6.87
  • Eggs · 2 dozen$3.38
  • Brown rice · 2 lb$1.94
  • Broccoli · 2 heads$2.98
Estimated total$15.17
Breakfast · 20 min

Steak and Eggs

684
Cal
60g
Protein
38g
Carbs
32g
Fat
Per serving: $5.54 Kroger · $5.69 Walmart
Lunch · 12 min

High-Protein Chicken Quesadilla

595
Cal
70g
Protein
46g
Carbs
23g
Fat
Per serving: $4.07 Kroger · $3.91 Walmart
Dinner · 10 min

Crockpot Shredded Chicken (batch)

234
Cal
42g
Protein
3g
Carbs
5g
Fat
Per serving: $1.31 Kroger · $1.19 Walmart
Breakfast · 5 min

Peanut Butter Banana Toast

455
Cal
17g
Protein
62g
Carbs
18g
Fat
Per serving: $0.59 Kroger · $0.62 Walmart

Prices are based on Indianapolis-area Kroger and Walmart stores and will vary.

Training

Coached like a college athlete.

Every library is split into Beginner, Intermediate, and Advanced, with the same categories at every level, so you always know the next step up. Key drills come with a video of Jake showing exactly how to do them.

Basketball

  • ✓Skill ladders: learn the base move, then level it up step by step
  • ✓Ball screen reads vs. over, under/drop, and hard hedge
  • ✓Two-ball handles, finishing, and conditioning with the ball
  • ✓10 ready-made sessions and season plans

Football

  • ✓Speed and agility: starts, cuts, and change of direction
  • ✓WR release, route running, and hands drills
  • ✓Explosive power and conditioning that carry to the field
  • ✓12 ready-made sessions and in-season plans

Lifting

  • ✓Squats, deadlifts, bench, rows, plyos, and core
  • ✓An easier and harder swap for every exercise
  • ✓Log your sets and weights and watch them climb
  • ✓37 workouts for the gym, home dumbbells, or no equipment

Your week, planned

Sport days, lift days, and a mobility day laid out for you. Open the app and today's workout is already there.

8 season plans

Off-season, pre-season, and in-season programming so you peak when it counts.

Built for everyone

Not just for athletes.

Women
Athletes
Older adults
Building muscle
Youth & parents
Weight loss
Everyday health

Athletes 14 and under get age-safe workouts with no heavy barbell or Olympic lifts, and nobody under 18 is ever put on a calorie cut.

Your coach

Jake Reichard

I've been lucky to train at a high level: playing college football at Marian, putting in the work in the weight room and on the court, and learning how to fuel my body the right way. I didn't get there alone. Coaches, teammates, and family pushed me every step of the way.

Now I want to be that for you. Whether you're an athlete chasing the next level, a parent getting back in shape, someone who wants to stay strong as you get older, or you're just getting started, there's a place for you here. Start where you are. I'll help you with the rest.

Three steps. Then just show up.

01

Answer 5 questions

Your sport, level, and goal build your plan in under a minute.

02

Follow today's plan

Open the app and today's workout and meals are already laid out.

03

Watch, log, improve

Coaching videos for key drills, and your progress saved every session.

Plans

First week free on every plan. Cancel anytime.

Standard

$15 / month
  • ✓Personal training plan for your sport and level
  • ✓Full library with coaching videos
  • ✓Meal plans and grocery lists with store prices
  • ✓Workout logging and progress
Start free week
Limited spots

Full Coaching

$30 / month
  • ✓Everything in Standard
  • ✓Send form videos and get feedback from Jake
  • ✓Plan adjustments as you progress
  • ✓Extra meal options
Start free week

Your potential is untapped. Let's go get it.

Start your free week